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What is Search Engine Marketing? Steps And Strategy For SEM.


Search Engine Marketing –


Search Engine Marketing is a process of gaining traffic and visibility from a search engine. Also, gaining market online by purchasing Ads on a search engine, says-Yahoo, Google, and Bing. SEM involves website promotion through paid and unpaid efforts, as well as increase visibility in search engine result page(SERP).


Search Engines Function


While seeking for a result, search engines function is to provide a relevant result to its users. Also, get a proper result by entering the search keywords. Then Search engine uses algorithms to provide best results, all depend upon search algorithms, the better algorithms the better will be results. For exact search engine requires users location, identities, types of devices and operating system while working.

Because of effective strategy and proper keywords, you can make a website more high on search engine.

As a result, you need your content relevancy to get list high on search engine. Another thing, you should sell a quality product online.

While searching you will get an accurate result, it means search engine use high-quality Algorithms.


Search Marketing Approaches


Two Types of Search Marketing:-

  • Earning traffic through free search listings- SEO Method.
  • Buying traffic through paid search listings – PPC Ads.

Advertisers Earn Traffic Through Free or Unpaid Listings.


There Are Two Methods:-

  • Organic Search
  • Non-Organic

Some Step For Search Engine Marketing


Effective Strategy and Keywords For Search Engine Marketing


  • Define what people searching for.
  • Select what keywords used in search
  • Define the preferred search engine on a target audience.
  • Define your target audience.
  • Identify your main competitors
  • Identify their requirements and motivations.
  • Highlight your product quality.
  • Review your business position.
  • Identify search ranking, website traffic, product sales and other ROI metrics.
  • Select important keywords or phrases relevant to your business.
  • Select the phrases that frequently searched.
  • Use Keyword research tools to check highly search term.
  • Conduct session regarding products and analyze what keywords customer may use.
  • Interact with sales team and customers service team to get best use keywords and phrases.

Some Other Steps of Search Engine Marketing


  • Use Effective Strategies
  • Use Right Keywords
  • Optimize Your Website Content
  • Optimize Your Website Content
  • Add Quality Links to your Website.
  • Manage your Paid Search Advertise
  • Measure the Success of Advertise


Hence, these steps of search engine marketing increasing traffic and higher ranking. If you unfollow these rules, therefore, decrease in traffic and ranking.

Any questions related search engine marketing. Just Leave your comment and share on Google+, Facebook, Twitter.

Welcome You All - Whatnextbe. Hi, I'm Rakesh Kaintura. I'm a professional from Dehradun, Uttrakhand. I started blogging as a part-timer, but now I'm more devoted. This Platform is for sharing next IDEAS and Views, now it's empowering more than 9000+ readers, visited globally. Site:

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